POlitical Campaign Advertising Essay -- essays research papers

Since 1952, television has played a major role in presidential elections. Television allows candidates to reach a broad number of people, and personalities, to help push along their campaigns. Campaigns help the candidates just as much as the voters. The candidates get to be identified, and known to the voters, and the voters get to hear and see how a specific candidate identifies with their needs and wants. The best way to get this information out there is through the most used form of media, television.   Ã‚  Ã‚  Ã‚  Ã‚  When candidates develop a plan of attack for campaign advertising, they tend to aim for at least four types of commercials. One form or type of commercial is those which play on the fears of countrymen. Fear is a good emotion to play on, if your opponent is â€Å"unknown or untested† nationally. Instill in fear of the opponent is a good way to gain the upper hand in an election, because if people don’t feel their president can make safe and smart decision, nine times out of ten they will not want that person in office. In the past the â€Å"fear† factor, made people think what if? And in return they start to second guess who they want in office.   Ã‚  Ã‚  Ã‚  Ã‚   In the election of 2004, the bush campaign ran an advertisement; whose focus was to act on the fear of Americans. The bush campaign ran an ad titled â€Å"Finish It† (1). This ad showed that the war in Iraq was necessary, and needed, and if John Kerry was elected to office the harmful acts against America would go unpunished. I didn’t particular like this ad, but I think the message was clear and a lot of Americans identified with this ad. The impact of this ad, caused myself and many others to think, that if we elect a new president in war time, what would happen to the people in Iraq, and more importantly what would happen to the troops.   Ã‚  Ã‚  Ã‚  Ã‚  Another type of commercial that campaigns look to run is the â€Å"real people† ad, or the ads that show the candidate to be â€Å"just like everyone else†. These ads are used to connect with the people, and show how a candidate relates to the needs and wants of everyone. When people get the feeling that a candidate can relate to their needs and wants, they lean more toward supporting that candidate.   Ã‚  Ã‚  Ã‚  Ã‚  Campaigns allow the candidate to reach out to prospective voters and get the issues o... ... there attitude. On the republican side you had an overwhelming amount of ads that made Senator Kerry seem like a person who you could not trust, and a person who only looks out for his own best interest. Where as on the democratic platform you have ad that show Americans rallying together, you have ads that appeal to a sensitive, family oriented nation that just want to feel safe and secure. The democratic ads are warm and caring, while the republican ads are cold and stern.   Ã‚  Ã‚  Ã‚  Ã‚  Unlike ads of the past the ads displayed in the 2004 election were heavily focused on information and factual content. The voters are forced to make a decision on war, foreign affairs, and military issues. The scope and focus of the ads form both political parties were mainly to get voted in the ever so popular electoral swing states. I think the ad were obviously effective due to the outcome of the election. Political ad make all of the difference when it come to those state who are on the border and you never know which way the electorate will vote. And Negative ads play an even bigger role because people always forget the good things about a person and always remember the bad.

Is It Possible to Create a Perfect Human Being Essay

As William Penn says in his book, Some Fruits of Solitude, in Reflections and Maxims Relating to the Conduct of Human Life, â€Å"Men are generally more careful of the breed of their horses and dogs than of their children. † This statement is true, to a point. While eugenical artificial selection could in fact ‘breed’ an ideal human being, as is done with horses and dogs, there is a level of eugenics that has gone too far. During WWII, Adolf Hitler took the stance of eugenics as an innovative idea that was for the greater good. However, his proposal of eugenics was eliminating all other choices of humans other than his ideal image – the Aryan race. The murder of over 11 million people can hardly be compared with propagation, but they both derive from the same idea: eugenics. Eugenics is only one of the many methods that scientists are meddling with in order to design an ideal human being. Creating a flawless human being has been a scientific prerogative, and while there are some discrepancies, science is showing progress. Alongside eugenics, cybernetic organisms are another option for creating a perfect human being. Cybernetic organisms are comprised of synthetic and organic parts. Humans that have dysfunctional body parts are able to replace them with mechanical alternatives. Surrogate parts enable humans to be far more efficient. A commonly replaced organ is the heart, and scientists should soon be able to replace other vital internal organs. Scientific exploration of new areas is one of the many benefits made available by cybernetic technology. Space travel without a breathing apparatus could be made possible if the necessary organs were substitute. Replacement lungs could allow humans to function without oxygen. If oxygen was provided within the body, then humans would be able to easily explore space, as well as the depths of the ocean. With cybernetic organisms at the helm, a century’s progress, due to exponential growth of technology, can be accomplished in an hour. Although more efficient than humans, cybernetic organisms can also be considered a threat to humanity. Technology is not always dependable. Artificial hearts fail, cellular phones break, and planes crash. In 1993, 7 people died in a plane crash due to engine failures. Not only is technology not one hundred percent reliable, but if humans are eventually comprised completely of artificial parts, then emotion will no longer remain. As exemplified in Anthem, a society without emotion is detrimental. The citizens of Anthem believe that they know everything that there is to know, but they are mistaken. In order to ensure equality, the idea of love was removed, and along with it, family, spirituality and opinion. If machines become the main factor in this world, it is possible that Anthem could be the future. The World Council defines and enforces the law, so that all are the same and perfect by Anthem’s standards. Cybernetic organisms can be manipulated by humans to be perfect, or without flaw, but possible consequences are risky. With cybernetic organisms as the extreme in creating the perfect human being, genetic modification for health purposes is a less drastic measure. With technology today, cures to diseases, such as Anthrax and H1N1, are being discovered at a rapid pace. If one can inject the vaccine of all known diseases into embryos until all diseases are eradicated, everyone would be healthy, and in a sense, perfect. Brave New World is a society of perfect health. All citizens are immunized at decantation and are able to live a life free of disease and infection. Unfortunately, the vaccines to every disease have not yet been discovered, but with the exponential growth of technological advances, there is a probable chance. Using genetic modifications to prevent diseases is an idealized goal, but it has a major risk factor – mutations. DNA is a complicated system, and the slightest mistake could cause a major bodily malfunction. It would take extensive scientific research and application to consider attempting to alter a human’s genes. Science has made many advances, but oftentimes the major ones have come back with unintended consequences that were never before thought significant. The extensive use of oil, coal and natural gas demonstrate that perfectly. It was commonly known that the burning of these natural resources releases gasses into the air, but it was not thought of as important. Global warming was considered a hoax, and little was done to preserve the earth’s delicate ecosystem. If tampering with genetics is disregarded as insignificant, then drastic outcomes could occur, such as unheard of deformities, or permanent brain damage. Genetic modification in this sense would be detrimental to society. A ‘perfect’ human being is hard to define, but standards can easily be changed over time with both genetic modification and cybernetic organisms. There are positives and negatives to both options, but technology is changing rapidly, and circumstances adapt with it. Although scientists have not yet created a prototype for an ideal human, ideas are being formulated. The ideas, however, of what defines a perfect person are constantly changing. Until idealization has had its parameters defined, scientists will continue to struggle to achieve this goal.

Christopher Columbus Racism - 941 Words

When it comes to racism in history there is a variety of innocent nations and races that unfortunately had to go through many inhuman and disturbing situations. The surfing of these nations and races were uncalled for and just brought pain and sorrow too these nations. Although there is a verity of nations and races that had to go through this depressing and difficult time one nation stands out from the rest. The one nation that stands out from the rest are the Native Americans. The Native Americans stand out from the rest when it comes to racism because they were seen as less of a human in the eyes of Christopher Columbus and his men, the Native Americans were forced to accept a life style they were not accustom to and as well as they†¦show more content†¦if he would have asked that question and treated the Native Americans differently there would not have been so much sorrow and death to his name. Christopher Columbus did not only force them to look for good out of their w ill but he kidnapped and made the Native Americans work under disgusting conditions in mines in the process to find gold. By this time Christopher Columbus had made his mark on the Native Americans it was too late to come back from the disturbing trauma he and his men had put on the Native Americans. He also assumed that they did not have a god they worshipped and he saw how quick the Native Americans were fast when it came to learning new things. So, in his mind he thought that the Native Americans would be good slaves and as well as good Christians. As Christopher Columbus did this he would enslave a few of Native Americans at a time and ship them back to where he belonged just to prove that he was doing something productive to the king and queen. Do to the immoral and disturbing actions that Christopher Columbus had towards the Native Americans caused the race to be at the verge of being extinct. From forcing them to work in terrible working conditions to find gold to enslaving them to becoming â€Å"Christians† was the tip of the iceberg. Christopher Columbus and his men had no pity on this nation and they did not really care if the race was wipedShow MoreRelatedChristopher Columbus : The Greatest Failure995 Words   |  4 Pagesperfect. Every great man has had or has enemies. Christopher Columbus was this man. It is Christopher Columbus that sailed around the world and accidently discovered the â€Å"New World† in 1492 according to an article by frontpagemag.com. This was no ordinary man, Christopher was brave and willing to take risks. Keep in mind Christopher Columbus was living in a world where â€Å"a lot of ordinary people thought the world was flat (Almasy, CNN). 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